Upcoming Speaking Engagement: Mexico Congress on Nutrition

Digital Marketing Director, Ronald Bautista, will be a speaker at the Congress on Nutrition sponsored by the Universidad Vizcaya de las Américas in Mexico on January 29, 2016. In this presentation, Ronald will provide healthcare providers with actionable insights to leverage their expertise to attract more clients through digital marketing. The workshop will cover:

  • How to create a direct connection with potential patients.
  • How to measure your engagement campaigns.
  • The basic steps towards developing a relevant content strategy.
  • The opportunities of geotargeted digital campaigns.

Let’s Look into Ways We Can Work Together

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TV Segment at Univision: Solutions Through Mobile Devices

Ronald Batista

As part of our Corporate Social Responsibility (CSR) program, Grupo Parada has a segment on Univision, a TV station, to provide Somolo Kit tips.  Somolo Kit is our CSR program in which we team up with organizations to empower Hispanic Small Businesses by providing: social, mobile, and local digital tools and coaching for growth that we can measure.  During our weekly TV segment, Ronald Bautista, Digital Marketing Director, is a guest speaker with the purpose of providing innovative solutions for Hispanics through their mobile device.
The weekly segment is aired every Thursday at 5:15am and 6:15am.  Grupo Parada’s team has also been interviewed in reference to technology solutions for the 6pm and 11pm news, as well as for the TV show Primer Impacto.

Carlos Anton Univision

Would you like to be part of our Somolo Kit Program?

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GP Top Speaking Engagements of 2015

NYU Digital Strategy Course – Guest Speaker on Hispanic Digital Strategy

Managing Partner, Marcelo Rodriguez, was a regular guest speaker at NYU’s for the Digital Strategy course, which is part of the Certificate in Digital Media Marketing program. He presented Hispanic marketing best practices and opportunities of geotargeted cultural engagement campaigns.

Key Takeaways

  • 78% of Hispanics have used a search engine to find more information on something seen on TV.
  • Hispanics struggle navigating the healthcare system.
  • They use the internet to search for health related information in Spanish.
  • 77% US Hispanics own a smartphone, and 73% of them use their smartphones to search for information on health conditions.
  • More than 3 in 4 Hispanics speak Spanish at home and prefer to receive health care information in Spanish.
    Institutions must be culturally relevant, think digital and act social.
  • Hispanic Marketing strategies with measurable results must be Social, Mobile and geotargeted at a Zip Code level.
  • Common Mistakes in Hispanic Marketing: following stereotypes, literal translations, lack of a diverse team, Hispanic is not a race, and not having a two-way conversation online.

UN-Habitat conference in Montréal – Innovative Community Outreach

Digital Marketing Director, Ronald Bautista, was a speaker at the UN-Habitat conference during the Smart City Expo Montréal on March 26th, 2015. The Montréal event served as a platform to share his expertise in innovative community outreach for an audience of public administrators, international experts and firms specialized in developing urban policies for smarter cities.

Key Takeaways

  • Digital data allows you to match the community’s interests with your relevant content.
  • Just because it’s online, doesn’t mean it is easy for people to find. Be found.
  • Build a dialogue online, not a press release. Digital outreach is a two-way conversation.
  • Work on awareness before, during & after events.
  • Give people next steps. Empower them through actions they can take and results that inspire them.

National SHPE Conference – Leading the Hispanic Entrepreneurship Program

Carlos Anton, Grupo Parada Managing Partner, led the Tech Leaders Roundtable at the 2015 National Conference of the Society of Hispanic Professional Engineers. Carlos was the moderator of the dialogue to increase supplier diversity for government and corporations. The focus of this work was to contribute to the future of Hispanic entrepreneurs in the United States.  Through this initiative, SHPE developed a better understanding of what is the current state of Hispanics in the innovation economy.

Key Takeaways

  • Hispanic-owned technical businesses need to be equipped for competition among Tier 1 and Tier 2 contracts.
  • SHPE should train businesses on marketing, in partnership with academic institutions and corporations.
  • Build networks within SHPE regional structure for small businesses.
  • Create a SHPE matchmaking process throughout the year.
  • Develop a Startup Lounge for SHPE, where entrepreneurs can network and provide office hours for interested people.
  • Establish a “SHPE Supplier Diversity Champion” at each IPC who will advocate for SHPE “vendors.”
  • Provide Industry-specific orientation for entrepreneurs.

Let’s Look into Ways We Can Work Together

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Speaking at CUNY Conference: Differentiating Factors of Hispanic Students

Our Digital Marketing Strategist, Ronald Bautista, will be a speaker at the panel “The Differentiating Factors of Hispanic Students: Cultural Awareness, Technology Access, and Learning styles.”  The CUNY Conference will take place at the Medgar Evers College on September 18, 2015.


The higher education arena often distinguishes between traditional and non-traditional students, having Hispanic students as part of the non-traditional students group. This panel will discuss about this student group and the factors that contribute to keep them motivated and engaged in their college studies. It will also discuss cultural awareness, technology access, and the learning styles that are important to consider when creating support and intervention programs for this group.

Register here.

Carlos Anton, Managing Partner and Retention Expert Joins Grupo Parada


Grupo Parada is a community-oriented Hispanic marketing company that came together to better engage Hispanic market. We are happy to have Carlos Anton join us in 2015, as our new Managing Partner. Carlos leads the operations team that is responsible for deploying our experienced Hispanic Marketing Team to private and public institutions that seek market growth.

Prior to joining Grupo Parada, Carlos’ professional career includes:

  • Director of Capacity Management & Analysis at Sears Holdings: National responsibility for workforce planning, market rationalization, planning analytics and labor effectiveness programs.
  • Director of Operations at Comcast Cable: responsible of driving aggressive subscriber penetration and minimizing new product churn by improving customer care and retention practices.
  • Manager of Financial Planning & Analysis at Verizon: Collaborated with management team to identify, define, and prioritize revenue enhancements and cost reduction initiatives.
  • Crain’s New York Business 2006 “40 under 40” Rising Star Award
  • SHPE’s (Society of Hispanic Professional Engineers) prestigious “Most Promising Engineer/Scientist Award”
  • Active board member in organizations such as: SHPE, FIRST (For the Inspiration & Recognition of Science & Technology), AYUDA for the Arts, and Repertorio Español.
  • Graduated from Rensselaer Polytechnic Institute with a degree in Industrial Engineering and a minor in Political Science.

As per Carlos, “in order to reach a diverse market, like the Hispanic community, institutions need diversity on their team.” Carlos continues: “That’s why, Grupo Parada provides those institutions with a proven team that becomes their Hispanic Marketing Department.” Carlos Anton is looking forward to continue to leverage strategic partnerships and geotargeted campaigns for the benefit of institutions in 2016.


Let’s Look into Ways We Can Work Together

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