US Hispanics spend a lot time online, are slightly younger, and are very tech-savvy. If you decided to reach this market, here are simple questions you need to ask yourself before you start:
- What strategy is your company using to reach this growing market?
- How are you breaking down the Latino market and what segments are you focusing on?
- What techniques and marketing strategies can maximize your Hispanic marketing dollar?
- How will you determine the optimal integrated media mix to reach U.S. Hispanics?
Keep the community in mind when it comes to innovative strategies to get Hispanics on board. Digital media is important to outreach, inform and even enroll Hispanics, and can constantly support face-to-face enrollment initiatives.