[American Express] Hispanic Heritage Month Kick-off

On Monday September 16, 2013, Marcelo Rodriguez, managing partner at Grupo Parada kicked off the Hispanic Heritage Month Celebration at American Express. Mr. Rodriguez shared his experience as a newly arrived entrepreneur in the United States and his journey to establish the Hispanic Marketing consulting firm Grupo Parada.

“The challenges that you face when you first arrive are also opportunities depending on how you take them,” stated Rodriguez. For him as for many immigrants the biggest challenges upon arrival were language, money, and contacts. Rodriguez explained how he used the little resources he had at hand and created a Language Exchange Group which connected people looking to learn English with people looking to learn Spanish. “I used what I had, this group allowed us to learn the language and it was free”, Rodriguez said.

Marcelo Rodriguez presentation

Rodriguez continued to explain how he used networking to expand his professional circle and grow his company. “Along your journey you will find times where you feel there’s something missing”, Rodriguez told his diverse audience:


The key points Rodriguez made during his presentation was for Hispanics to take advantage of their heritage. “The opportunities in this market are enormous, Hispanics are the fastest growing, more tech savvy population segment in the US and we will only continue to grow”, assured Rodriguez. “We are influencing the way this country works and for that we must prepare and react. As business owners and employees we must build a reputation and leverage our network”, he added.

Key takeaways from the presentation:

  • Have goals and take risks
  • Work with what you have
  • Network

What is your #HispanicHeritage story? Continue the conversation with #GPtalks.