[Video] SoLoMo Latino Healthcare Marketing

With the Affordable Care Act in place, thousands of Americans are looking into the new healthcare exchange program, Latinos are one of the biggest populations with need of health insurance coverage.  In order for healthcare providers to be able to connect with the Latino population and ultimately enroll them in one of their insurance plans, they must first understand the realities of this population. In this presentation we feature a case study conducted with one segment of the Latino population of New York.