Digital Hollywood’s Evolving America Summit @ Marina del Rey, CA

“Successful Marketing now means Multicultural Marketing”

On October 21st, 2014 Marcelo Rodriguez was invited to join as a panelist at the Digital Hollywood conference with other Marketing and Media Luminaries from organizations such as Grupo Prisa, Warner Brothers, Twitter, among others.  Marcelo Rodriguez discussed how Media and Entertainment companies have an opportunity to market to more than 500 million Spanish-speakers in the U.S., Latin America, and Spain. The challenge ahead is how content creators, media operators and investors will utilize the available research to address the Hispanic community.

The Multicultural Summit focused on how multicultural audiences are shaping the present and future of the U.S. Entertainment and media industries. The untapped and overlooked Hispanic native generation is a unique and coveted audience that requires evolving engagement techniques.

Key Takeaways

  • Decision makers must incorporate a Multicultural lens to be successful in U.S. Media, Entertainment and Advertising.
  • In Motion Picture Marketing, Facebook has proven to be a crucial marketing tool for targeted marketing efforts. Facebook must not be used as a “hard selling tool” but as a way to enable the conversation about movies.
  • Twitter is a database of human thought, with 200,000 thousand movie related tweets per day. One of Twitter’s offerings is “Movie targeting” which targets all people who made comments about movies.