Grupo Parada is happy to partner with the NY Department of State to increase Hispanic Skilled Volunteer enrollment. The NY Department of of State has decided to launch a digital outreach initiative to anticipate and be prepared for any type of natural disaster. The outreach campaign will focus on the significant Latino community in NYC, and will help them develop a network of skilled laborers for emergency relief and service.
Hispanic community members will be able to join the Skilled Volunteers Registry throughout the digital outreach. The registry lists individuals with various skills such as plumbers, translators, accountants, and anyone interested in volunteering their time to help others. Grupo Parada will be involved until April 2015, developing and communicating the right message to the targeted Hispanic audience through search, social, and online video advertising.