PORTADA: Hispanic Digital Strategy & Event Marketing

portada.logoPortada is the leading source of news and analysis on the Latin Marketing and Media space. We offer world-class news and intelligence through audited online, print and conference vehicles to highly targeted audiences. Portada’s mission is to help professionals in Business and Media understand and reach Hispanic consumers in the U.S. The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.

Portada’s conferences bring together the most powerful brand marketers, media owners and agencies in the U.S. Hispanic and Latin American markets.

T295695_10152860428180024_494700043_nhe Challenge

Portada was looking to increase the tickets sold in 2013 for the Latin Content Marketing Forum & the LATAM Media Summit to be carried out in Miami. Grupo Parada developed search, social and video advertising through demographic, behavioral, and geographic targeting made our outreach powerful and its results measurable.


The Strategy: Content, Search, Social and Online Video Advertising

Grupo Parada curated Portada’s digital footprint by making its online presence helpful to reach goals of outreach, registration and engagement. Through the use of online and offline data we dramatically reduced the costs of reaching the right audience on the device of their preference. Our permanent research and monitoring allowed us to create connections with Portada’s audience continuously. Therefore, we built supporters by combining culturally relevant social media interactions and data-driven content generation. The digital outreach campaign successfully engaged the online community before, during and after the event.

The Results

  • A stronger institutional presence online with user-friendly digital media and conference enrollment process.
  • Event registrations increased by 20%.

2014 Portada Events