Grupo Parada’s President Marcelo Rodriguez will be a panelist at Media Post’s Forum: Diagnosis Digital: Healthcare Marketing In A Multi-Screen Age which will take place today March 17th, 2014 at the JW Marriott in Washington, DC.
Join the conversation with the hashtag #GPtalks and #MPMKTG.
Marcelo R. Rodriguez is an entrepreneur, hispanic marketing consultant, and seasoned public speaker. He has has been instrumental in helping companies and cultural organizations in connecting with U.S. Hispanic and Latin American Markets online.
Follow Marcelo on Twitter: @mrodriguezGP
Marcos oversees editorial and sales. He is based in Portada’s NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.
Urpi Pariona is an account strategist on the US Hispanic team at Google. In this role, she focuses on providing data and insights that shape the marketing strategies of Fortune 500 clients that want to reach the Hispanic audience in the United States. Prior to joining Google in 2013, Urpi was Regional Hispanic Press Secretary for Virginia, Ohio, and D.C for Barack Obama’s 2012 Presidential campaign. Urpi earned a bachelor of arts degree in political science from Yale University.
Early in her career served in the area of television producing and directing documentaries and commercials to the Ministry of Culture , Health , Mines and UNICEF. In 2000 the American Cancer Society offered to join the program for the prevention of breast cancer with the Latino community in NY; there she confronted the great ignorance that exists in the Latino population regarding health issues especially cancer and her career took a turn around the health industry.
Bethsy is the Health Advocacy Manager at the Hispanic Federation. Ms. Morales-Reid leads the Latinos Unidos Contra el SIDA (LUCES) advocacy coalition, while also developing healthy living programs and health advocacy strategies. Prior to the Hispanic Federation, Ms. Morales-Reid led various programs within the Research and Evaluation Department, including National Hispanic Hepatitis Awareness Day, at the Latino Commission on AIDS.