We are a consulting firm specializing in connecting brands with the U.S. Hispanic and Latin American online markets.
Our partnerships with influential Hispanic education and healthcare associations give us a cutting-edge advantage that will empower your brand through culturally relevant strategies.
We will streamline the process of reaching a growing market, increase your visibility, and profitability.
At Grupo Parada we partner with institutions to tackle US Hispanic communication challenges. We specialize in getting the Hispanic community on board for healthcare, government and entertainment institutions.
Our Key Performance Indicators range from the reach and engagement of the Hispanic community, to the number of qualified leads and conversion of Hispanic prospect interactions into sales/enrollments.
Are you Reaching Hispanics?
The use of digital technology has made its way into every aspect of Hispanics’ daily life. It has rapidly changed the way Hispanics access information and seek services. The need for Hispanic-Ready institutions is evident:
- There is a need for culturally relevant digital content.
- Web-search in Spanish has gone mobile.
- Reputation is key. Hispanics look into reviews and ratings in their decision-making process.
Our concept of Transforming Experiences comes from the need to create positive, profitable results for companies seeking to connect with the Hispanic market. At Grupo Parada, we positively transform the way companies interact with their target market, and therefore transform the consumer’s experience with the brand.
Alliances have become an integral part of contemporary strategic thinking
Our Partners are a key component of our methodology. For this reason, we have developed strategic alliances with these important and influential organizations in Education, Health and Media.
- Association of Hispanic Healthcare Executives
- Hispanic Educational Technology Services
- Portada Online