We are a marketing consulting firm specializing in empowering companies and agencies that have been attempting to connect with the digital Hispanic market, but have not yet experienced their desired results. We provide strategic advice to clients from a variety of industries including the media, government, non-profits and health to transform unfavorable experiences into unforgettable ones.
Through tracking consumer patterns and market research, we’ll ensure that your message and content is developed always with both your business and the audience in mind. Simultaneously, through this content and an empowered strategic marketing plan, we’ll help to create a synergistic connection between you and the consumer via multiple digital platforms.
Grupo Parada has established numerous strategic partnerships and dynamic relationships with U.S. Hispanic organizations who are leaders in the fields of media, health and education. These relationships enable Grupo Parada to provide your business with the most efficient and effective strategies to increase brand loyalty and sales of your products or services.
Are you Reaching Hispanics?
The use of digital technology has made its way into every aspect of Hispanics’ daily life. It has rapidly changed the way Hispanics access information and seek services. The need for Hispanic-Ready institutions is evident:
- There is a need for culturally relevant digital content.
- Web-search in Spanish has gone mobile.
- Reputation is key. Hispanics look into reviews and ratings in their decision-making process.
Our concept of Transforming Experiences comes from the need to create positive, profitable results for companies seeking to connect with the Hispanic market. At Grupo Parada, we positively transform the way companies interact with their target market, and therefore transform the consumer’s experience with the brand.
Alliances have become an integral part of contemporary strategic thinking
Our Partners are a key component of our methodology. For this reason, we have developed strategic alliances with these important and influential organizations in Education, Health and Media.
- Association of Hispanic Healthcare Executives
- Hispanic Educational Technology Services
- Portada Online