ABOUT

We are a marketing consulting firm that combines integrated marketing experience with a deep knowledge in Hispanic outreach. Grupo Parada is committed to helping its clients grow their presence in the US Hispanic communities and deliver measurable results.

Our client base spans both private and public institutions with interests in US Hispanics. We advise a diverse mix of clients, from emerging companies and entrepreneurs to local and national governments. In addition to collecting relevant information for our clients, we plan an effective advocacy campaign and position a culturally relevant content that transforms thinking and builds relationships.

Our collective experience and networks of influencers allows us to specialize in:

Customer Acquisition

  • The Game Plan: An integrated marketing strategy with culturally relevant content
  • Dynamic forms of communication that maximize a campaign’s reach
  • Demand Generation: generating a connection between Hispanics and an institution’s value proposition

Retention Strategies

  • Keeping Hispanics engaged: Turn followers into active supporters
  • Using data and analytics to motivate referrals from current customers
  • Strengthening the relationship between Hispanics and the institution

Equipo GP

Alliances have become an integral part of contemporary strategic thinking
FORTUNE MAGAZINE

Our Partners are a key component of our methodology. For this reason, we have developed strategic alliances with these important and influential organizations in Hispanic education, healthcare and media.

  • Association of Hispanic Healthcare Executives
  • Hispanic Educational Technology Services
  • Portada Online

Start Your Hispanic Digital Marketing Strategy.