At Grupo Parada we partner with institutions to undertake Hispanic direct marketing initiatives, from demand generation to closing the sale.
Our Key Performance Indicators range from the reach and engagement of the Hispanic community, to the number of qualified leads and conversion of Hispanic prospect interactions into sales.
Are you Reaching Hispanics?
The use of digital technology has made its way into every aspect of Hispanics’ daily life. It has rapidly changed the way Hispanics access information and seek services. The need for Hispanic-Ready institutions is evident:
- There is a need for culturally relevant digital content.
- Web-search in Spanish has gone mobile.
- Reputation is key. Hispanics look into reviews and ratings in their decision-making process.