About Us

Grupo Parada transforms companies’ ability to connect with Latino consumers in the U.S. and abroad. As a consulting firm, we provide strategic advice to clients from a variety of industries including education, health, and media to transform unfavorable experiences into successful, measurable results.

Through digital audits, market researchA broad definition of competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization., and the tracking of consumer patterns, we ensure that the message and content is developed always with both the company and the Latino audience in mind. Relevant content strategy and an empowered marketing plan, are key to assist in the creation of a synergistic connection between companies and their consumers via multiple digital platforms.

Grupo Parada has established numerous strategic partnerships and dynamic relationships with U.S. Hispanic organizations who are leaders in the fields of media, health, and education. These relationships enable Grupo Parada to provide your business with the most efficient and effective strategies to increase brand loyalty and sales of your products or services.