The Link to Hispanic “Young Invincibles”
Grupo Parada is an outreach consulting company tackling the biggest US Hispanic community challenges. Our work is focused on healthcare, education and immigration issues. Grupo Parada helps institutions overcome the communication barrier to connect with the hardest to reach Hispanic population.
Are you Reaching Hispanics?
The use of digital technology has made its way into every aspect of Hispanics’ daily life. It has rapidly changed the way Hispanics access health information and seek treatment, and will have a major impact on patient-doctor relationships. The need for Hispanic-Ready institutions is evident:
- There is a need for culturally relevant healthcare information.
- Web-search in Spanish has gone mobile.
- Reputation is key. Hispanics look into reviews and ratings.