Max Paredes began his career with the Ecuadorian Census Administration as an intern and he escalated positions until he was the one in charge of designing and coordinating the Census of 2010 in Ecuador.
Since he joined Grupo Parada in 2005, he held a range of senior management and client facing positions. His particular areas of expertise are financial services, telecommunications, customer service benchmarking & monitoring, employee research and the public sector. He consults with clients on Hispanic research studies, provide Hispanic market insights.
He provides qualitative research consulting such as research design, moderating and research analysis. His expertise involves designing, conducting and analyzing consumer perceptions, advertising assessment and product development research. Max has a BS degree in Finance from the University of Ecuador.