Acacia Network’s Digital Consolidation
The ChallengeAcacia’s main goal was to improve local visibility. Grupo Parada empowered Acacia’s online presence through digital local marketing strategies.
Grupo Parada worked on Acacia’s Digital Consolidation; this is a process of optimizing all digital assets. After a Digital Audit was conducted, Grupo Parada was able to identify the challenges that Acacia was facing from 4 essential perspectives:
- Market Share
- Architecture & Integration
- Content Strategy
- Measurement and Conversion