Digital Marketing Director, Ronald Bautista, will be a speaker at the Congress on Nutrition sponsored by the Universidad Vizcaya de las Américas in Mexico on January 29, 2016. In this presentation, Ronald will provide healthcare providers with actionable insights to leverage their expertise to attract more clients through digital marketing. The workshop will cover:
- How to create a direct connection with potential patients.
- How to measure your engagement campaigns.
- The basic steps towards developing a relevant content strategy.
- The opportunities of geotargeted digital campaigns.
Let’s Look into Ways We Can Work Together
NYU Digital Strategy Course – Guest Speaker on Hispanic Digital Strategy
Managing Partner, Marcelo Rodriguez, was a regular guest speaker at NYU’s for the Digital Strategy course, which is part of the Certificate in Digital Media Marketing program. He presented Hispanic marketing best practices and opportunities of geotargeted cultural engagement campaigns.
- 78% of Hispanics have used a search engine to find more information on something seen on TV.
- Hispanics struggle navigating the healthcare system.
- They use the internet to search for health related information in Spanish.
- 77% US Hispanics own a smartphone, and 73% of them use their smartphones to search for information on health conditions.
- More than 3 in 4 Hispanics speak Spanish at home and prefer to receive health care information in Spanish.
Institutions must be culturally relevant, think digital and act social.
- Hispanic Marketing strategies with measurable results must be Social, Mobile and geotargeted at a Zip Code level.
- Common Mistakes in Hispanic Marketing: following stereotypes, literal translations, lack of a diverse team, Hispanic is not a race, and not having a two-way conversation online.
UN-Habitat conference in Montréal – Innovative Community Outreach
Digital Marketing Director, Ronald Bautista, was a speaker at the UN-Habitat conference during the Smart City Expo Montréal on March 26th, 2015. The Montréal event served as a platform to share his expertise in innovative community outreach for an audience of public administrators, international experts and firms specialized in developing urban policies for smarter cities.
- Digital data allows you to match the community’s interests with your relevant content.
- Just because it’s online, doesn’t mean it is easy for people to find. Be found.
- Build a dialogue online, not a press release. Digital outreach is a two-way conversation.
- Work on awareness before, during & after events.
- Give people next steps. Empower them through actions they can take and results that inspire them.
National SHPE Conference – Leading the Hispanic Entrepreneurship Program
Carlos Anton, Grupo Parada Managing Partner, led the Tech Leaders Roundtable at the 2015 National Conference of the Society of Hispanic Professional Engineers. Carlos was the moderator of the dialogue to increase supplier diversity for government and corporations. The focus of this work was to contribute to the future of Hispanic entrepreneurs in the United States. Through this initiative, SHPE developed a better understanding of what is the current state of Hispanics in the innovation economy.
- Hispanic-owned technical businesses need to be equipped for competition among Tier 1 and Tier 2 contracts.
- SHPE should train businesses on marketing, in partnership with academic institutions and corporations.
- Build networks within SHPE regional structure for small businesses.
- Create a SHPE matchmaking process throughout the year.
- Develop a Startup Lounge for SHPE, where entrepreneurs can network and provide office hours for interested people.
- Establish a “SHPE Supplier Diversity Champion” at each IPC who will advocate for SHPE “vendors.”
- Provide Industry-specific orientation for entrepreneurs.
Let’s Look into Ways We Can Work Together
Our Digital Marketing Strategist, Ronald Bautista, will be a speaker at the panel “The Differentiating Factors of Hispanic Students: Cultural Awareness, Technology Access, and Learning styles.” The CUNY Conference will take place at the Medgar Evers College on September 18, 2015.
The higher education arena often distinguishes between traditional and non-traditional students, having Hispanic students as part of the non-traditional students group. This panel will discuss about this student group and the factors that contribute to keep them motivated and engaged in their college studies. It will also discuss cultural awareness, technology access, and the learning styles that are important to consider when creating support and intervention programs for this group.
Carlos reflects our core at Grupo Parada; a cultural duality that is so important when marketing to a Hispanic consumer base. A Dominican born in the US, Carlos strongly identifies with his cultural background and American nationality. As Managing Partner at Grupo Parada, Carlos helps institutions by leveraging his technical and cultural know-how to drive aggressive strategies that accomplish customer care and retention objectives.
Carlos is known for the measurable impact he has achieved for major brands like Verizon, Sears, Comcast Cable, and GE. At Grupo Parada, his experience guarantees the we focus on client customer satisfaction, and maximize productivity in their outreach campaigns.