Author Archive

Silvia Echeverría

Silvia Echeverria

Communications Strategist

Silvia Echeverría is the Communications Strategist at Grupo Parada. She analyses and promotes new ways to optimize and promote the client’s product or services through integrated marketing and communications campaigns. Silvia also integrates core practices of Public Relations to the client’s strategic plan – this approach combines search engine optimization (SEO) and public relations (PR), enabling clients to generate sales and leads.

Ronald Bautista, Digital Marketing Strategist

Ronald BautistaRonald has lived in the Greater New York City Area for the past 16 years, with 11 of those years as an undocumented immigrant due to a long bureaucratic process. We can say that with such experience he learned at an early age that there is a disconnect between the people and government. Such disconnect motivated him to develop Hispanic civic engagement initiatives throughout his career as a Digital Marketing Strategist at Grupo Parada.
Due to his particular interest in collaborating with local government entities and non-profits, he serves as a Board Member for the Hoboken Public Library Foundation and is an active member of the New Leaders Council. Most recently, Ronald was a speaker at a UN-Habitat conference during the Smart City Expo Montréal. During the Montréal event he shared his expertise in “Local Governance and Outreach in the Digital Age” for an audience of public administrators, international experts and firms specialized in developing urban policies for smarter cities.

Joaquin Pradas, Business Development

Joaquin Paradas

Joaquin Pradas has an extensive and broad experience in business development in several industries such as travel and tourism, machinery equipment manufacturing, import/export, consumer products sales and distribution, insurance services, etc. Joaquin has assisted several international firms in evaluating US market penetration strategies and tactical campaigns. He has held management and senior executive positions in manufacturing, wholesale, and retail business.