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Music and US Hispanic Market

One thing that binds Hispanics together is a passion for music.

Based on a recent report: LISTEN UP: HISPANIC CONSUMERS AND MUSIC: The average Hispanic spends $135 per year on music, considerably more than the average consumer, who spends $105 per year. Much of this difference is explained by Hispanics’ love of live music and a cultural tradition that values communal celebration. Here’s a look at the bulk of their music spending.

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On a resent Google article, :

“U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption.”