Hispanic Healthcare Marketing Best Practices in Digital Media


Digital Media has led outreach teams to rethink their strategy when it comes to the Hispanic population.  On March 11th, 2014 Grupo Parada in co-sponsorship with the Hispanic Federation presented the Hispanic Healthcare Marketing Forum “How can insurers increase ACA Latino Enrollment?”. The purpose of this discussion was to learn from different experiences when it comes to Hispanic healthcare outreach. Here would like to share with you the key takeaways from the 1st ACA Open Enrollment period in New York.

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8 million Enrolled Under the Affordable Care Act: 10.7% are Latinos

HHS Secretary Kathleen Sebelius announced that eight million people enrolled in the Health Insurance Marketplace at the end of the first enrollment period. The final enrollment reporting period spans from October 1, 2013, to March 31, 2014, in which 858,000 Latinos enrolled. Regardless of the enrollment period, institutions still face the challenge of improving their Hispanic community outreach in a continuous initiative to develop a relationship and increase enrollment.

Another important finding was that nearly 2.6 million people signed up in the State Based Marketplaces and over 5.4 million in the Federally-facilitated Marketplace. Also, of those who selected a Marketplace plan, 2.2 million (28 percent) were young adults ages 18 to 34.

Below we share with you the demographics of healthcare enrollees and their ethnicity.

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Hispanic Healthcare Marketing Best Practices

With the last few days of the enrollment period for coverage under the Affordable Care Act, when it comes to Hispanics, the numbers are not as optimistic as we wish, 1 out of 4 uninsured individuals is Latino.

On March 11th, 2014 Grupo Parada in co-sponsorship with the Hispanic Federation presented the Hispanic Healthcare Marketing Forum with the purpose of bringing to the table the challenges and best practices of what has been enrolling Latinos during this first period of the ACA.

Healthcare professionals, navigators, marketing and outreach specialists were present bringing their own insights. This video presents the forum’s highlights:

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Affordable Care Act Google Hangout: How does it affect Hispanics?

Voto Latino organized an ACA Google Hangout in an effort to reach Hispanics through digital media.  The guest of the online live stream was the Secretary of Health and Human Services, Kathleen Sebelius.  Even though the objective was to further understand how the new healthcare law affects Latinos, much of the comments and questions on Twitter went unanswered.  Social media listening is a vital part of the research that must support outreach efforts.  Here we share some questions and comments that should be address by healthcare providers through digital media.

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Hispanic Healthcare: More Affordable, But Hard to Find.

ACA Google Hangout w- HHS Secretary Kathleen SebeliusCalifornia brings the great news of getting close to their overall Obamacare enrollment goal.  However, Hispanics are being left behind with being only 20% of the covered enrollees to date.  Hispanics are eligible for more affordable health care, they are younger than other racial groups, and their enrollment under the ACA will bring stability to the marketplaces.  The challenge for insurers isn’t more marketing, but better digital outreach that connects enrollment counselors and the community.

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  • Emblem Health



  • Portada Online Magazine


  • Woodrow Wilson National Fellowship Foundation


  • Association of Hispanic Healthcare Executives

  • Latin Trends


  • National Hispanic Chamber of Commerce on Health


  • Hispanic Educational Technology Services

  • Acacia Network


  • Janus University


  • Universidad Israel


  • JUVE



  • Hispanic Federation



  • Ackerman



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