Hispanic Healthcare Marketing Best Practices

With the last few days of the enrollment period for coverage under the Affordable Care Act, when it comes to Hispanics, the numbers are not as optimistic as we wish, 1 out of 4 uninsured individuals is Latino.

On March 11th, 2014 Grupo Parada in co-sponsorship with the Hispanic Federation presented the Hispanic Healthcare Marketing Forum with the purpose of bringing to the table the challenges and best practices of what has been enrolling Latinos during this first period of the ACA.

Healthcare professionals, navigators, marketing and outreach specialists were present bringing their own insights. This video presents the forum’s highlights:

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Affordable Care Act Google Hangout: How does it affect Hispanics?

Voto Latino organized an ACA Google Hangout in an effort to reach Hispanics through digital media.  The guest of the online live stream was the Secretary of Health and Human Services, Kathleen Sebelius.  Even though the objective was to further understand how the new healthcare law affects Latinos, much of the comments and questions on Twitter went unanswered.  Social media listening is a vital part of the research that must support outreach efforts.  Here we share some questions and comments that should be address by healthcare providers through digital media.

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Hispanic Healthcare: More Affordable, But Hard to Find.

ACA Google Hangout w- HHS Secretary Kathleen SebeliusCalifornia brings the great news of getting close to their overall Obamacare enrollment goal.  However, Hispanics are being left behind with being only 20% of the covered enrollees to date.  Hispanics are eligible for more affordable health care, they are younger than other racial groups, and their enrollment under the ACA will bring stability to the marketplaces.  The challenge for insurers isn’t more marketing, but better digital outreach that connects enrollment counselors and the community.

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Affordable Care Act review – 3 months: Hispanics still not enrolled

With three months into the enrollment period of the Affordable Care Act, the awareness of the health reform is still low: only four in ten Americans know about the Affordable Care Act. Compared to the general market, Hispanics’ awareness and understanding of the Affordable Care Act has faced even bigger challenges.

Hispanics account for 32 percent of the nation’s non-elderly uninsured population, the target group that needs to get enrolled in Obamacare to make it a success. The issues that have made enrolling uninsured Latinos more challenging range from the official Healthcare Spanish language website, not been finished to lack of cultural affinity.  On the site, the pages where customers select the plans are being redirected to other pages that are in english, creating a disconnect and a problem for non-english speakers.  The lack of cultural affinity is seen in advertising and even in the strategies and language that insurance companies’ sales representatives use to close the deals.

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The Healthcare Trends of 2014: Hispanic Community Outreach

Right off the bat, Obamacare is the big 2014 challenge for the healthcare industry and Hispanics play a special role in the success of the ACA.  This community accounts for 32% of the US non-elderly uninsured population, which makes Hispanics an essential population to enroll in order to keep premiums low for everyone.  In order to figure out how healthcare providers can connect with this community, Grupo Parada has identified the following healthcare trends for 2014.

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