Conversion is the process in which a visitor takes a desired action inside your website.
A conversion could be a sale, a form submit, a newsletter subscription or any other goal or desired action you want the user to perform.

• What is conversion rate?
• How can I improve my conversion rate?
• What is the business impact for a low conversion?
• How much my bottom line will improve when I increase my conversion rate?
• How can I calculate my conversion rate?

This is the term given to the company that actually puts your Website into cyberspace.  Think of the Website as a newspaper advertisement a copywriter has produced for you.  You then need to place that advertisement into a newspaper for it to be effective—that’s the same as your Website host.

Like newspapers, there are some good hosts and some that could be a little better.  The important aspects to know about your host are a) can they cope with the ‘type’ of site you have, b) will their system be able to cope with the number of visitors your site attracts, and c) do they provide back up service in case of problems?

Ecommerce is simply the term given to purchasing products or services over the Internet.

A (hyper)link is a bit of text on a Web Page that, when clicked on, takes you to another Web Page or Website.

A search engine is a computer that reviews (and ranks in an order) the content of Websites.  If a person enters ‘hispanic newspapers’ into a search engine, that person will be shown a list of sites to visit that contain the word golf.  As an example, Google (the most popular search engine on the Internet) has 532,000 Web pages to choose from when ‘ hispanic newspapers’ is searched for.

Web surfing is the term given to reviewing Web pages by going from one link to another.  A recent Website we did for a client contains a link to the ‘Marriott Resort.’  From here the surfer can go to the ‘Dreamworld’ site, onto the ‘Antarctic Adventure’ site, from here to the ‘Australian Bureau of Meteorology’ and on it goes.

All indications are that the Internet will continue to grow.  Most day to day activities can now be completed on the Internet.  An example of this is grocery shopping from the major supermarkets.  Think of when the first fax machines appeared.  When only a few had them not everyone needed them—but when the majority had them then others had to have them to keep in step.

Increasing ease of use, reducing costs and technological advances will aid the continued growth.

 If yes, how do you get them to return?

It is vital to have people return to the site again and again.  Research indicates that people will feel more comfortable with your company and purchase products or services only after having visited the site seven times previously.

To have people return to the site we have to reward them.  We have built-in some strategies to the proposed site that will aid repeat visiting. Other possibilities include:

• Interesting information regularly updated such as industry related articles, tips as said, etc.
• Links page containing links that appeal to the target market – once visitors know it is available they can return to the site to access the links easily.

1. 85% from search engines
2. 65% Word of mouth
3. 64% from magazines and newspapers
   (Multiple response answers)

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