Carlos Anton, Managing Partner

As Managing Partner at Grupo Parada, Carlos helps institutions by driving aggressive strategies to accomplish customer care and retention objectives.  Carlos is known for the measurable impact he has made in achieving tangible results for major brands like Verizon, Sears, Comcast Cable, and GE.  His experience in the Hispanic consulting company guarantees the maximization of our client’s customer satisfaction, and productivity in their outreach campaigns.

Emely Grisanty, Media Strategist

Emely GrisantyEmely Grisanty is an innovative thinker and plays a critical role in the success of Grupo Parada’s SoMoLo projects targeting Hispanics.  A Project Manager by trade, she understands the components required to bring a project to fruition and the paramount importance of clear communication lines and timely deliverables. She is committed to understanding the clients requirements and assisting them in discovering new and creative ways of achieving the end goal while both participating parties enjoy the process of working and innovating together. As a member of the executive team, she helps set the company’s strategic direction and manages multiple business initiatives that are consistent with the company’s overall strategy.

Ronald Bautista, Digital Marketing Strategist

Ronald BautistaRonald has lived in the Greater New York City Area for the past 16 years, with 11 of those years as an undocumented immigrant due to a long bureaucratic process. We can say that with such experience he learned at an early age that there is a disconnect between the people and government. Such disconnect motivated him to develop Hispanic civic engagement initiatives throughout his career as a Digital Marketing Strategist at Grupo Parada. Due to his particular interest in collaborating with local government entities and non-profits, he serves as a Board Member for the Hoboken Public Library Foundation and is an active member of the New Leaders Council. Most recently, Ronald was a speaker at a UN-Habitat conference during the Smart City Expo Montréal. During the Montréal event he shared his expertise in “Local Governance and Outreach in the Digital Age” for an audience of public administrators, international experts and firms specialized in developing urban policies for smarter cities.

Joaquin Pradas, Business Development

Joaquin Paradas Joaquin Pradas has an extensive and broad experience in business development in several industries such as travel and tourism, machinery equipment manufacturing, import/export, consumer products sales and distribution, insurance services, etc. Joaquin has assisted several international firms in evaluating US market penetration strategies and tactical campaigns. He has held management and senior executive positions in manufacturing, wholesale, and retail business.

Marcelo Rodriguez


Marcelo Rodriguez Marcelo R. Rodriguez is an entrepreneur, Hispanic marketing consultant, and seasoned public speaker. He has has been instrumental in helping companies and cultural organizations in connecting with U.S. Hispanic and Latin American Markets online. Marcelo’s experience with the Internet dates back to 1995. Some of his first projects were with Coca Cola, Lloyds Bank of London in Ecuador, and the Ecuadorian Tourism Ministry. He relocated to the US to expand his knowledge base and establish business connections. Marcelo’s first U.S. venture was the formation of that was acquired by Grupo Parada which provides Digital Marketing Services for companies targeting the Latin American and U.S. Hispanic markets. He is a regular speaker for the New York University (NYU): Digital Strategy Class and for the Small Business Administration (SBA) Spanish Initiative Business seminars. Marcelo is active in the New York Hispanic community through his involvement with several distinguished professional associations and organizations. Marcelo Rodriguez is the current Chairman of Technology Committee for Association of Hispanic Healthcare Executives (,  and has served as Director of Marketing and Technology for Organizacion Juventud Ecuatoriana, an Ecuadorian non-profit. Marcelo received his degree in Computer Systems Engineering and an E-commerce Certification from the Polytechnic University of Ecuador. He holds industry recognized certifications from Google and Yahoo.

Wladimir Paredes, Latin America

Wladimir ParedesWladimir has been instrumental in client development and project management for Grupo Parada. He won a contract with the city of Quito to develop their web presence, Defense Ministry, and World Heritage Fund in Ecuador.

Silvia Echeverría

Silvia Echeverria

Communications Strategist

Silvia Echeverría is the Communications Strategist at Grupo Parada. She analyses and promotes new ways to optimize and promote the client’s product or services through integrated marketing and communications campaigns. Silvia also integrates core practices of Public Relations to the client’s strategic plan – this approach combines search engine optimization (SEO) and public relations (PR), enabling clients to generate sales and leads.

How can we be of service?

We optimize the entire hispanic customer lifecycle for our partners.

Demand Generation

Demand Generation

Reach your market anytime, any place and on any device.
Marketing Optimization

Marketing Optimization

Get more sales
Client Retention

Client Retention

Keep them happy