Marcelo R. Rodriguez is an entrepreneur, Hispanic marketing consultant, and seasoned public speaker. He has has been instrumental in helping companies and cultural organizations in connecting with U.S. Hispanic and Latin American Markets online.
Marcelo’s experience with the Internet dates back to 1995. Some of his first projects were with Coca Cola, Lloyds Bank of London in Ecuador, and the Ecuadorian Tourism Ministry. He relocated to the US to expand his knowledge base and establish business connections. Marcelo’s first U.S. venture was the formation of Inlanet.net that was acquired by Grupo Parada which provides Digital Marketing Services for companies targeting the Latin American and U.S. Hispanic markets.
He is a regular speaker for the New York University (NYU): Digital Strategy Class and for the Small Business Administration (SBA) Spanish Initiative Business seminars. Marcelo is active in the New York Hispanic community through his involvement with several distinguished professional associations and organizations. Marcelo Rodriguez is the current Chairman of Technology Committee for Association of Hispanic Healthcare Executives (AHHE.org), and has served as Director of Marketing and Technology for Organizacion Juventud Ecuatoriana, an Ecuadorian non-profit.
Marcelo received his degree in Computer Systems Engineering and an E-commerce Certification from the Polytechnic University of Ecuador. He holds industry recognized certifications from Google and Yahoo.
Wladimir has been instrumental in client development and project management for Grupo Parada. He won a contract with the city of Quito to develop their web presence, Defense Ministry, and World Heritage Fund in Ecuador.
Ronald’s purpose is focused on working for a stronger community, and he has followed that mission throughout his career in New York City. He began his experience in Hispanic community projects with local organizations and nonprofits, performing the role of Executive Director of Organizacion Juventud Ecuatoriana (JUVE), whose outreach efforts were based in promoting higher education and increasing the enrollment in local programs and the Ecuadorian Scholars Fund.
At Grupo Parada, Ronald has designed strategies to tackle the communication barriers and overcome the biggest challenges in the Hispanic community: access to higher education, immigration (DACA enrollment), and healthcare coverage under the ACA. Ronald continues to bring his passion for community to his outreach strategies for brands such as EmblemHealth, Portada, the Association of Hispanic Healthcare Executives (AHHE), and the Woodrow Wilson National Fellowship Foundation among others.
Joaquin Pradas has an extensive and broad experience in business development in several industries such as travel and tourism, machinery equipment manufacturing, import/export, consumer products sales and distribution, insurance services, etc. Joaquin has assisted several international firms in evaluating US market penetration strategies and tactical campaigns. He has held management and senior executive positions in manufacturing, wholesale, and retail business.