Hispanic Healthcare Marketing Forum

On March 11th, 2014 Grupo Parada in co-sponsorship with the Hispanic Federation presented the Hispanic Healthcare Marketing Forum “How can insurers increase ACA Latino Enrollment?”.

Health professionals across the country worry about cultural barriers and lack of information as an impediment to encourage Hispanics to get coverage. The forum will discuss best practices in approaching and engaging uninsured Hispanics and persuade them to enroll under the Affordable Care Act.
Date: 
Tuesday March 11th, 2014
Time:
6pm – 9pm
Location:
Hispanic Federation / Las Americas Conference Center
55 Exchange Place, 5th Floor
New York, NY 10005

Key Topics Discussed:

  • How can cultural relevancy help insurers better communicate with Hispanics?
  • Engaging the diverse Hispanic community by taking into consideration their identity and heritage.
  • Best practices to approach Hispanics in health matters.

The Forum brough together major Hispanic healthcare outreach and marketing experts:

Program

6:00PM – 6:15PM

Registration

6:15PM – 6:30PM

Welcome Remarks

Hispanic Federation
Grupo Parada

6:30PM – 6:45PM

Keynote Speaker Presentation

“Eliminating Hispanic Health Disparities: How ACA enrollment is a first step”
Dr. Jaime R. Torres
Regional Director, Region II (NY, NJ, PR,VI)
U.S. Department of Health and Human Services

6:45PM – 7:55PM

Panel Discussion

Moderator:

Marcos Baer. Publisher, Portada Online

Panelists:

7:55PM – 8:15PM

Q&A from the Audience

8:15PM – 8:20PM

Closing Remarks

Marcelo Rodriguez
President, Grupo Parada

8:20PM – 9:00PM

Networking

Event’s Gallery:

hispanichealthcaremarketing (93 of 231)

Keynote Speaker:

Dr. Jaime R. Torres
Regional Director, Region II (NY, NJ, PR,VI)
U.S. Department of Health and Human Services

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Attending Institutions:

  • HHS.gov
  • New York State of Health
  • Healthfirst
  • EmblemHealth
  • New York Organ Donor Network
  • New York Academy of Medicine
  • Metlife
  • Axa Advisors


Healthcare Marketing Tips: