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	<title>Grupo Parada</title>
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		<title>10 Insights to connect with Latin Audiences</title>
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		<pubDate>Tue, 07 May 2013 13:19:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[10 Insights to connect with Latin Audiences (Portada-Online.com). 10 Insights to connect with Latin Audiences]]></description>
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		<title>How to Optimize Email Marketing to the Hispanic Community</title>
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		<pubDate>Thu, 14 Mar 2013 18:34:24 +0000</pubDate>
		<dc:creator>rbautista</dc:creator>
				<category><![CDATA[BLOG]]></category>

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		<description><![CDATA[There are 3 things I always make sure I have with me before I leave my home: my keys, my wallet, and my smartphone. One of these items will let me back inside my home, another will pay for me to get around, but my phone will help me stay connected in case I forget [...]]]></description>
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		<title>Marcelo Rodriguez, Managing Partner</title>
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		<pubDate>Tue, 19 Feb 2013 17:55:13 +0000</pubDate>
		<dc:creator>Silvia Echeverria</dc:creator>
				<category><![CDATA[Leadership]]></category>

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		<description><![CDATA[Marcelo&#8217;s experience with the Internet dates back to 1995. Some of his first projects were with Coca Cola, Lloyds Bank of London in Ecuador, and the Ecuadorian Tourism Ministry.  Marcelo relocated to the US to expand his knowledge base and establish business connections. He is active in the New York Hispanic community through his involvement [...]]]></description>
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		<title>The Digital Grade of an Education Institution</title>
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		<pubDate>Tue, 05 Feb 2013 19:16:23 +0000</pubDate>
		<dc:creator>rbautista</dc:creator>
				<category><![CDATA[BLOG]]></category>

		<guid isPermaLink="false">http://grupoparada.com/?p=2100</guid>
		<description><![CDATA[Only 13% of college graduate-aged Latinos have earned a bachelor’s degree or higher (National Center for Education Statistics) Hispanics now represent a record of 16.5% of all college enrollments (The Pew Hispanic Center) A major increase in college enrollment, and a growing trend, makes the Latino population the perfect target client for universities and higher [...]]]></description>
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		<title>ACACIA NETWORK</title>
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		<pubDate>Fri, 01 Feb 2013 20:04:35 +0000</pubDate>
		<dc:creator>Silvia Echeverria</dc:creator>
				<category><![CDATA[Transforming Experiences]]></category>

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		<description><![CDATA[Located in the Bronx, New York &#8211; Acacia is a network of Latino-based agencies offering a unique constellation of services in healthcare (including Mobile Healthcare), housing, and economic development. Their mission is to partner with communities, lead change, and promote healthy and prosperous individuals and families. Some of Acacia’s most important programs are the Bronx [...]]]></description>
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		<title>Digital Strategy and Planning: ahhe.org</title>
		<link>http://grupoparada.com/association-of-hispanic-healthcare-executives/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-of-hispanic-healthcare-executives</link>
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		<pubDate>Thu, 31 Jan 2013 03:56:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Success Stories]]></category>

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		<description><![CDATA[Association of Hispanic Healthcare Executives (AHHE.org) is a nonprofit organization that sought to foster programs and policies to increase the presence of Hispanics in health administration professions.  AHHE faced a variety of challenges internally and externally due to the use of traditional marketing tools.  Grupo Parada conducted a Business IntelligenceA broad definition of competitive intelligenceA [...]]]></description>
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		<title>Connecting with Latinos: Education and the Future of the US workforce</title>
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		<pubDate>Mon, 28 Jan 2013 10:00:38 +0000</pubDate>
		<dc:creator>Silvia Echeverria</dc:creator>
				<category><![CDATA[BLOG]]></category>

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		<description><![CDATA[Latino community: Fastest growing minority group in the United States Fastest growing component of America’s workforce. What does this mean in terms of education now and in the future? &#160; &#160; The low educational attainment among Hispanics is one of the biggest challenges for the future of the American labor force. Culturally, education is a [...]]]></description>
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		<title>Digital Brand Strategy: DenisseOller.com</title>
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		<pubDate>Wed, 23 Jan 2013 22:03:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Success Stories]]></category>

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		<description><![CDATA[The Challenge Despite being a well-known journalist, writer, broadcaster and chef, Denisse Oller felt a lack of connection between her and the public. In 2007, Oller ended her successful 20-year career as a national news anchor in the Spanish-speaking Television to pursue in a full time basis her biggest passion – being a Chef. One [...]]]></description>
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		<title>LATIN TRENDS</title>
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		<comments>http://grupoparada.com/latin-trends/#comments</comments>
		<pubDate>Tue, 15 Jan 2013 20:33:17 +0000</pubDate>
		<dc:creator>Silvia Echeverria</dc:creator>
				<category><![CDATA[Transforming Experiences]]></category>

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		<description><![CDATA[Defining Trends Media Group is a multi-platform media company that connects with the bilingual/bicultural Hispanic community by producing original content with proprietary events, social media, a weekly newsletter, website and magazine all under the LatinTRENDS brand. LatinTRENDS is the #1 brand in New York and beyond for progressive men &#38; women who enjoy “la esencia [...]]]></description>
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		<title>Spanish Content Marketing: EducaWW.org</title>
		<link>http://grupoparada.com/woodrow-wilson-teaching-fellowships/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=woodrow-wilson-teaching-fellowships</link>
		<comments>http://grupoparada.com/woodrow-wilson-teaching-fellowships/#comments</comments>
		<pubDate>Thu, 10 Jan 2013 16:38:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://grupoparada.com/?p=530</guid>
		<description><![CDATA[&#160; BACKGROUND In the quest of including the Latino Community in the Woodrow Wilson Teaching Fellowship offered by the Woodrow Wilson National Fellowship Foundation, Grupo Parada was contacted. Specialized in the Hispanic Market, Grupo Parada offered an insider’s perspective to developing an Integrated Marketing and Communications Campaign for a period of two months. The goal [...]]]></description>
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