NYU Digital Strategy Course – Guest Speaker on Hispanic Digital Strategy
Managing Partner, Marcelo Rodriguez, was a regular guest speaker at NYU’s for the Digital Strategy course, which is part of the Certificate in Digital Media Marketing program. He presented Hispanic marketing best practices and opportunities of geotargeted cultural engagement campaigns.
- 78% of Hispanics have used a search engine to find more information on something seen on TV.
- Hispanics struggle navigating the healthcare system.
- They use the internet to search for health related information in Spanish.
- 77% US Hispanics own a smartphone, and 73% of them use their smartphones to search for information on health conditions.
- More than 3 in 4 Hispanics speak Spanish at home and prefer to receive health care information in Spanish.
Institutions must be culturally relevant, think digital and act social.
- Hispanic Marketing strategies with measurable results must be Social, Mobile and geotargeted at a Zip Code level.
- Common Mistakes in Hispanic Marketing: following stereotypes, literal translations, lack of a diverse team, Hispanic is not a race, and not having a two-way conversation online.
UN-Habitat conference in Montréal – Innovative Community Outreach
Digital Marketing Director, Ronald Bautista, was a speaker at the UN-Habitat conference during the Smart City Expo Montréal on March 26th, 2015. The Montréal event served as a platform to share his expertise in innovative community outreach for an audience of public administrators, international experts and firms specialized in developing urban policies for smarter cities.
- Digital data allows you to match the community’s interests with your relevant content.
- Just because it’s online, doesn’t mean it is easy for people to find. Be found.
- Build a dialogue online, not a press release. Digital outreach is a two-way conversation.
- Work on awareness before, during & after events.
- Give people next steps. Empower them through actions they can take and results that inspire them.
National SHPE Conference – Leading the Hispanic Entrepreneurship Program
Carlos Anton, Grupo Parada Managing Partner, led the Tech Leaders Roundtable at the 2015 National Conference of the Society of Hispanic Professional Engineers. Carlos was the moderator of the dialogue to increase supplier diversity for government and corporations. The focus of this work was to contribute to the future of Hispanic entrepreneurs in the United States. Through this initiative, SHPE developed a better understanding of what is the current state of Hispanics in the innovation economy.
- Hispanic-owned technical businesses need to be equipped for competition among Tier 1 and Tier 2 contracts.
- SHPE should train businesses on marketing, in partnership with academic institutions and corporations.
- Build networks within SHPE regional structure for small businesses.
- Create a SHPE matchmaking process throughout the year.
- Develop a Startup Lounge for SHPE, where entrepreneurs can network and provide office hours for interested people.
- Establish a “SHPE Supplier Diversity Champion” at each IPC who will advocate for SHPE “vendors.”
- Provide Industry-specific orientation for entrepreneurs.