On March 11th, 2014 Grupo Parada in co-sponsorship with the Hispanic Federation presented the Hispanic Healthcare Marketing Forum: How can insurers increase ACA Latino Enrollment?

Keynote speaker Dr. Jaime R. Torres, Regional Director of the U.S. Department of Health and Human Services addressed Hispanic Health Disparities and how ACA enrollment is a first step.

The panel discussion brought together major Hispanic healthcare outreach and marketing experts to discuss important topics such as:

  • ACA challenges and best practices
  • The role of cultural relevancy (trust, family values, demographics)
  • The role of digital media in outreach initiatives

Ronald Bautista, our Digital Media Strategist, participated at the forum as a panelist contributing with his experience in Hispanic healthcare outreach campaigns using culturally relevant content strategies.  The forum included a dialogue between healthcare outreach professionals and the panelists from Hispanic Federation, Google, and Grupo Parada.

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