Portada-online.comTRAVEL ROUND-UP: Airlines for America, Amadeus, Gol, and More…Portada-online.comAvailable Download: The Global Review of Data-driven Marketing and Advertising; Register at the Online Promotion Rate: #PortadaLat 2016, June 8-9, Miami; Sept. 21: Hispanic Sports Marketing Forum; Sept. 22: Hispanic Advertising & Media Conference ...and more »
NPRAs Their Anchors Sink, Malls Try To Present Retail 'Experience'NPRPeople shop where they socialize — and that's increasingly online. In less than 15 years, Kniffen expects half of sales will be Web-based, which will hit ... Even the sales at the department stores that remain in his malls have increased, too, because ...and more »
Portada-online.comThe Upfronts are Over: 8 Things You Need to KnowPortada-online.comLast week the TV upfront and digital NewFront season concluded in New York City. A lot of buzz, schmoozing and wining and dining. But there were some salient news and trends that will shape broadcast and advertising over the next 12 months. Here are 8 ...
Portada-online.comCHANGING PLACES: Michelle Marino, Erika Marrero, Lourdes Mateo de Acosta…Portada-online.com... and sales campaigns for Entravision's TV, radio and online platforms. He will be responsible for the development and execution of hyper-local marketing packages to help advertisers effectively engage the Total Hispanic Market across acculturation ...
Portada-online.comSALES LEADS: Boehringer Ingelheim, Ben & Jerry's®, Avon…Portada-online.comA summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out Portada's Interactive Directory of Corporate Marketers ...
Times of San DiegoMarketInk: Retired Anchor Bill Griffith Busy with Events, InfomercialsTimes of San DiegoThe San Diego County Fair, June 3 to July 4 at the Del Mar Fairgrounds, will be promoted through a $1.2 million ad campaign to include TV, radio, print, outdoor and online, said fair officials. About $250,000 of the total amount […]
Santa Fe New MexicanStudents, district find expanded AP studies paySanta Fe New MexicanEducators at both schools cite similar reasons for the rise in participation in recent years: allowing younger students to enroll, expanding the number of courses offered and marketing the idea that any student can and should take at least one AP class.and more »
Medical Marketing and MediaBodenPR helps UnitedHealthcare educate Hispanic seniors about MedicareMedical Marketing and Media"We have two key differentiators: our knowledge of Hispanic market, as it relates to different audiences in the Hispanic market; and we know the press inside out," said Natalie Boden, founder and MD of BodenPR. "We know what makes news to our […]
Portada-online.comGeorge Levy – Latino Content Marketing: 3 Guideposts Every Marketer Should Follow – Do You?Portada-online.comGeorge was a Co-Founder of Yupi.com, a US Hispanic and Latin America focused Internet portal acquired by Microsoft to become what is now MSN Latino. He has been featured as a digital and online marketing expert on top media publications and […]
CSPnet.comHispanic Shopper Spending Highest in Three Years (Infographic)CSPnet.comHalf of Hispanic shoppers indicated they had purchased a grocery item online in the past year, compared to 40% of total U.S. shoppers. A significant 73% of Hispanic shoppers use technology for grocery shopping, compared to 60% of total U.S. shoppers.