Santa Fe New MexicanCYFD launches anti-child abuse campaign, websiteSanta Fe New MexicanFeaturing slick commercials starring Albuquerque-born UFC fighter Carlos Condit and images of children from New Mexico's Hispanic neighborhoods and American Indian reservations, the 'Pull Together' campaign seeks to engage parents and create a movement ...and more »
Portada-online.com“Voters Are Also Consumers”: Behind the Scenes of Hispanic Political Media PlanningPortada-online.comPulpo Media, which specializes in online Hispanic media and audience targeting, may not have originally envisioned becoming involved in political planning, but has found that its data and targeting abilities work just as well for voters as they do for ...
Portada-online.comCHANGING PLACES: Michael Villalobos, Michael Epstein, Pamela Wasserstein…Portada-online.comThe Hispanic Sports Marketing Forum on September 21, and the 10th Annual Hispanic Advertising and Media Conference on September 22 will provide you with the best Content and unparalleled networking opportunities to succeed in Multicultural America.
DesMoinesRegister.comOn campus, civility and First Amendment in conflictDesMoinesRegister.com“I mean, when I hand out a flier for the Baile,” freshman elementary education major Chloey Arispe said at the time, referring to an Hispanic Latino Student Union dance, “and someone goes, 'oh, this is just a beaner thing,' I can't control what's ...and more »
San Francisco ChronicleTry better living through campingSan Francisco Chronicle... outdoor trends for its marketing research. “African American and Hispanic campers are not only camping more than ever before, but they are enthusiastic about the benefits, stating it allows them to spend more time with friends and family, reduce ...and more »
Washington PostDonald Trump, José Andrés and the death of a grand Washington restaurantWashington PostAfter surveying 1,215 employees at a dozen of its restaurants, it found that 51 percent were Hispanic. As of last summer, the company estimates that Hispanic patrons made 11 percent of online reservations at its restaurants, as well as 15 percent of […]
Police (Mis)ConductPR Newswire (press release)Whites are the only group in which a majority believes all races are treated fairly by the police in their communities; on the other hand, a majority of Blacks/African Americans believe that one or more groups tend to be treated unfairly, while ...and more »
Portada-online.comSpanish Soccer Site Don Balon Launches US EditionPortada-online.comWhy it matters: With 40 years of experience and a presence in Spanish-speaking countries like Spain, Argentina, Mexico, Colombia, and Guatemala, Don Balon is entering the U.S. market to satisfy soccer lovers' need for national and international soccer ...
Are You Talking To Me?MediaPost CommunicationsAs a PR practitioner, I often participate in planning meetings where brands discuss their Hispanic marketing plans and target audience. The group ... While that may be true of unacculturated and older Hispanics, the tech-savvy generation loves to shop ...and more »
To Reach The Digital Hispanic Today, You Need A Variety Of Content And VoicesMediaPost CommunicationsIt surprises me how often clients believe that marketing strategies to the reach the Hispanic consumer should be exclusively in Spanish or distributed on Spanish-language media outlets. They seem to be unaware that more than 60% of growth in the ...and […]