Marcelo Rodriguez


Marcelo Rodriguez

Marcelo R. Rodriguez is an entrepreneur, Hispanic marketing consultant, and seasoned public speaker. He has been instrumental in helping companies and cultural organizations in connecting with U.S. Hispanic and Latin American Markets online.

Marcelo’s experience with the Internet dates back to 1995. Some of his first projects were with Coca Cola, Lloyds Bank of London in Ecuador, and the Ecuadorian Tourism Ministry. He relocated to the US to expand his knowledge base and establish business connections. Marcelo’s first U.S. venture was the formation of that was acquired by Grupo Parada which provides Digital Marketing Services for companies targeting the Latin American and U.S. Hispanic markets.

He is a regular speaker for the New York University (NYU): Digital Strategy Class and for the Small Business Administration (SBA) Spanish Initiative Business seminars. Marcelo is active in the New York Hispanic community through his involvement with several distinguished professional associations and organizations. Marcelo Rodriguez is the current Chairman of Technology Committee for Association of Hispanic Healthcare Executives (,  and has served as Director of Marketing and Technology for Organizacion Juventud Ecuatoriana, an Ecuadorian non-profit.

Marcelo received his degree in Computer Systems Engineering and an E-commerce Certification from the Polytechnic University of Ecuador. He holds industry recognized certifications from Google and Yahoo.