Grupo Parada’s Digital Media Strategist, Ronald Bautista, was one of the international speakers at the 7th Digital Marketing Symposium at the Universidad Tecnológica del Norte de Coahuila (UTNC) in Piedras Negras, Mexico.

At the symposium, Bautista presented Mobile Marketing Strategies to allow Small and Medium size businesses to increase sales by engaging individuals simultaneously and creating connections on a regular basis.