Grupo Parada, LLC. has been announced winner of the First Place of the “Innovate for the Underserved” Business Plan Challenge presented by Aetna Foundation, U.S. Department of Health and Human Services (HHS) and the National Health IT Collaborative for the Underserved during the 9th Annual Health 2.0 Conference in Santa Clara, California.
The national competition called for the brightest minds in health IT to compete with their best ideas for commercializing products and services that use technology to reduce disparities and address the needs of underserved and minority populations that are hampered by problems that health IT can easily solve such as access to services and information, language barriers and lack of relevant educational programs.
As a solution, Grupo Parada proposed the NicoYes App, an effective culturally relevant, entertaining and educational channel in Spanish that focuses not on information or negative messages of disease, but rather positive messages and resources for the parents, which will help shape the Hispanic family’s behavior and lifestyle. The NicoYes App will result in:
- Hispanic Parents improving their Health Care literacy so their
- Children will have better quality of care and health outcomes, while
- Healthcare providers will lower their costs and build stronger doctor-patient relationships at the patient’s early age.
The engagement with the app will take place on multiple levels; from entertaining educational videos and games, to personal notifications (alerts) and one-on-one interactions with doctors and health insurance providers. The children, parents and healthcare providers will be able to identify and interact with NicoYes App content constantly. See our video about NicoYes here.