On October 16th, 2014 the Association of Hispanic Healthcare Executives brought together representatives from Grupo Parada, Aetna, Healthfirst, Young Invincibles, and Acacia Network to discuss enrollment strategies to target uninsured Hispanics.

Topics included:

  • Ways in which healthcare providers can collaborate with Hispanic-led community organizations to educate and gain access to, and earn the trust of incoming Hispanic patients.
  • Effective communication strategies that connect culturally with this growing and thriving population.
  • The way digital media is changing the game in Hispanic healthcare communications.

Close to 15 million uninsured Hispanics were introduced to health insurance plans under The Affordable Care Act (ACA) on October 1, 2013, and coverage went into effect January 1, 2014. Like many other industries, healthcare is facing a digital transformation – one that promises opportunities. The 9.2 million uninsured Hispanics between ages 25 and 35 are also extensive users of digital media who need insurance coverage. Insurers, HMOs/managed care, and hospital groups need to be proactive in the provision of digital content that is culturally resonant for its new Hispanic audience.

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