Social – Mobile – Local (SoMoLo Latino)
Integrated Hispanic Digital Marketing
Isolated campaigns do not work. When it comes to connecting our clients with the Hispanic market, our approach is an integrated digital strategy. The constant communication between family, friends, and within the community is an essential part of Hispanics’ everyday life. This market is very active throughout social networks, mobile applications, and in search for local services. In this mix, reputation management is key for institutions overall.
Institutions need to be both present and interacting with the Hispanic market. At Grupo Parada, we will reposition your brand as a socially connected, mobile-friendly, locally active entity. We help you engage your Hispanic base by analyzing your current digital presence and developing a new more culturally relevant content strategy to optimize your results.
PR in the digital age
Social Media is oftentimes misunderstood and intimidating to a variety of people. Advertisers are uncertain of how to engage consumers with Social Media. The vast Hispanic demographic brings with it various nationalities, each with its own intrinsic cultural and linguistic idiosyncrasies. We are here to help you navigate the labyrinth. We will help you unleash the power of Social Media within the Hispanic Market.
Grupo Parada continues to develop an expertise in the selection of web communities, and the various types of analyses, participation and engagement. Our Digital PR services in this area include:
- Creation of branded communities
- Facebook Marketing and PR
- Direct activities in the web communities
- Creation and distribution of Social Media News Releases
- Social Media consultation
- We can help you create viral content that is relevant to your specific audience!