Do you know the impact of each digital campaign?
There are different ways to assess a campaign’s performance:
- Reach: Number of Hispanics who saw your message
- Engagement: Hispanics who became your institution’s ambassadors by interacting, sharing and learning more with your digital ecosystem.
- Enrollment: Number of qualified leads generated by the campaign
Grupo Parada constantly tracks every digital media initiative, and tests them to ensure it continues to deliver the best return on investment. Actions speak louder than words, and through digital behavior analysis, we are able to optimize campaigns based onspecific behaviors in the digital Hispanic market and relate it to the choices they’ll make as prospective patients.