As part of our Corporate Social Responsibility (CSR) program, Grupo Parada has a segment on Univision, a TV station, to provide Somolo Kit tips. Somolo Kit is our CSR program in which we team up with organizations to empower Hispanic Small Businesses by providing: social, mobile, and local digital tools and coaching for growth that we can measure. During our weekly TV segment, Ronald Bautista, Digital Marketing Director, is a guest speaker with the purpose of providing innovative solutions for Hispanics through their mobile device.
The weekly segment is aired every Thursday at 5:15am and 6:15am. Grupo Parada’s team has also been interviewed in reference to technology solutions for the 6pm and 11pm news, as well as for the TV show Primer Impacto.