Social, Mobile, and Local: Hispanic Digital Marketing.
Isolated campaigns do not work. When it comes to connecting our clients with the Hispanic market, our approach is an integrated digital strategy. The constant communication between family, friends, and within the community is an essential part of Hispanics’ everyday life. This market is very active throughout social networks, mobile applications, and in search for local services. In this mix, reputation management is key for healthcare institutions overall.
Institutions need to be both present and interacting with the Hispanic market. At Grupo Parada, we will reposition your brand as a socially connected, mobile-friendly, locally active entity. We help you engage your Hispanic base by analyzing your current digital presence and developing a new more culturally relevant content strategy to optimize your results.