Digital Audit

Business IntelligenceA broad definition of competitive intelligenceA broad definition of competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization. is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.

In order to quantify and determine the state of a company’s or institution’s digital health it is necessary to conduct an in depth analysis. Our Digital Audit analyzes the past and current initiatives and creates a strategy to transform our client’s reputation among the Latino community.  The Digital Audit consists of a detailed review of company productivity, reach, engagement and distribution channels, and strategies used up to the date of the audit. The audit process helps identify the strengths and weaknesses, followed by a step-by-step plan of what to do in order to continue moving forward.

The 2 types of audit:

• Basic Audit
  • Assesses the productivity of the technology currently used in digital properties.

• Hispanic Market Audit
  • How the technology impacts the marketing efforts.
  • SOMOLO Latino – Determine strengths and weaknesses of social media, mobile, and local strategies when connecting with the target market – Hispanics in the U.S.